Evolving Consumer Preferences
Car ownership rates are declining, as a result of rapidly evolving consumer preferences. Mobility as a Service (MaaS) emerged approximately 12-15 years ago, in an attempt to reduce traffic congestion and environmental strain. The concept behind MaaS is to gather all modes of transportation in one place. This allows consumers to easily find the solution, that best fits their needs. Your City Car is part of the wider MaaS market and is especially strong in the mid-distance segment.